Disney- Film industry Research

Disney

Waltz Disney was first introduced and has been around since 1923, and was started in the rear of a small office inhabited by Holly Vermont Realty which was based in Los Angeles. Here Walt Disney and his brother (Roy) constructed several Short live, action, animated films called the Alice Comedies. It was this series of films that started Walt Disneys success as he managed to get a contract from the distributer M.J. Winkler on October 16th 1923. Here the success began..

Moreover, Walt Disney studios global headquarters is based in Burbank, California (51- acre studio). However, there are 45 countries across the world with over 195,000 employees which operate within Walts Disney.

Walt Disney studio was founded by Walt Disney himself and his brother Roy. However today it is Bob Iger who is the executive chairman and Bob Chapec having the role of being the CEO.

Companies Disney has bought:

marvel studios- $4B

Star wars- $4B

Pixar- $7B

20th Century Fox- $71 B (by in order to have other content for Disney plus)

By owning theses companies it enables Disney to grow and consequently making more money.

Disneys biggest box office successes:

1. Avengers Endgame- $2,797,501,328

2. Star Wars The Force Awakens- $2,070,828,263

3. Avengers infinity War- $2,070,828,263

4. The Lion King- $1,670,719,887

5. The Avengers- $1,518,815,515

6. Frozen 2- $1,450,026,933

 These were so successful due to reaching an international audience. Many ways Disney do this is by:

- Using A list world wide celebrity

- World wide Marketing

- Having film in different languages

- World wide locations 

- Brand films- franchise films (well recognised)

- Hybrid genre 

Disney made 69 billion dollars in 2020 despite the global pandemic!



Disney tend to have a few A list actors in most of their movies due to this helping the movie become a success due to people trusting it ‘must’ be good and their-for reaches a wider audience. Moreover Disney have 238 new films that are either in preproduction, production, or post production and hope to be released in 2021-2023.

Due to Disney being a big institution it allows the company to take large risks as well as spend money on things that may be considered a risk or ‘not worth it’; This is due to them having so much money as well as having lots of media ownerships. They have money coming in from a wide range of things, examples being the cinemas, theme parks, Disney +, merchandise and music.

Disney plus itself makes a large amount of money due to it:

Costing - 7.99 per month

Having almost 95 million subscribers

Having a large range of content- star wars , marvel, Pixar, fox, Disney, national geographic and star.

 Having a profit of an estimated 10 billion in 2021 alone.